ABOUT US

About Us

MyCityWay is the technology partner for global brands seeking to thrive in today’s mobile-first world.

Our platform is used to create personalized and contextual mobile experiences that respect and act on immediacy requirements and remove friction in consumers’ everyday lives. The platform merges digital and physical worlds to optimize urban mobility and connect brands with residents and travelers in highly engaging ways that drive loyalty and revenue.

With our suite of cloud-based tools, brands deliver contextually-relevant, real-time and hyper- targeted content, advertisements and functionality. The MyCityWay content and aggregation portal delivers personalized messages, offers and experiences across all digital touchpoints, including smartphones, tablets, connected cars, connected TV, airplane seatbacks and touchscreen kiosks.

In today’s multi-screen society, brands need to optimize every touchpoint and create highly- personalized and contextual experiences that consumers have come to demand in a mobile-first world.

Our History

Motivated by the paucity of mobile apps designed to better everyday city life, MyCityWay Co-Founders developed the idea to create a single interface that would bring together all dimensions of urban mobility.

After a mere 40 days, MyCityWay launched its local search and discovery app at the inaugural NYC Big Apps competition hosted by Mayor Michael Bloomberg and the City of New York. The company won three awards, including People's Choice and Investor's Choice, and the Co-Founders set off to create the ultimate mobile platform to guide residents and visitors through their daily experiences in cities across the world, which today is used by millions of consumers in over 100 cities.

Soon after the competition, BMWi Ventures (a Venture Capital Company founded by BMW Group) selected MyCityWay as a partner for innovation in the area of Mobility Services, which included a strategic investment that enabled MyCityWay to quickly expand into a true multi-national company.

Leveraging years of deep insights into consumer behavior gained through our suite of mobile apps, MyCityWay launched an enterprise platform to help brands create more meaningful and successful mobile platforms. Today, the company works with some of the world’s largest brands to deliver unique mobile solutions, highly targeted engagement and monetization on mobile.

Partners / Investors

We benefit from the guidance, support and financial backing of some of the tech industry's most revered players.

Management Team

Puneet Mehta

Puneet Mehta,
Co-Founder & CEO

Puneet started programing when he was nine and has been hooked since. Before co-founding MyCityWay, he held many technology executive positions where he built situationally-aware, self-learning technology that ran businesses or helped people make real-time decisions – in everything from trading platforms to supply chains. Most recently, as SVP of technology strategy and architecture for Citi Capital Markets, Puneet pioneered significant firsts in large-scale cloud-based CRM, and mobile interfaces for wealth management systems. Earlier, Puneet led the introduction of Service-Oriented Architecture (SOA) and complex event correlation for equity trading as VP of technology for capital markets at Merrill Lynch. He has also held leadership positions at JP Morgan, Johnson Controls and IBM TJ Watson Center.

Business Insider magazine named Puneet to "The Silicon Alley 100: New York's Coolest Tech People In 2010" and "35 Up-And-Coming Entrepreneurs You Need To Meet". In his spare time, he rides and works on his vintage motorcycle, mixes music, studies minimalist industrial design and volunteers for two non-profits.

Speaking Appearances

Wearable Wednesday: Wearables in a Connected World
OMMA mCommerce: The Augmented Shopper
TiE New York: Fireside Chat with MyCityWay
Master the Mobile Market
Strategic Planning Innovation Summit.
Make Way for the Cloud Connected Car
The New and Improved Search Marketing: Going Social and Real-Time, For Real.
Online Marketing Strategies for Travel 2013: The Americas & Caribbean
The Age of Participation: New Norms of Social Engagement
Solving Complex Data Needs
Drive Real Customer Engagement and ROI with your Mobile Campaigns
Content and Apps for Automotive
GeoWeb Spring Summit 2012
MoDevEast 2012
Mashable's Global Innovation Series 2012
NYC BigApps 3.0 Awards Ceremony 2012
MediaBistro's Media App Summit 2012
Intelligent Local Search 2012 Conference Intelligent Local Search 2012 Conference
Talk NYC Tech Madison Avenue Series 201
Fund times for tech biz
35 Up-And-Coming Entrepreneurs You Need To Meet
Sonpreet Bhatia

Sonpreet Bhatia,
Co Founder, Chief Product and Technology Officer

Sonpreet has extensive experience in technology architecture, new media and in leading teams that develop large-scale, real-time systems. She began her career as a Scientist at IBM's TJ Watson Center where she worked to define the first-ever standard integration interface within automated order processing. She has also worked on Wall Street as a Vice President of Technology for Bank of America Merrill Lynch where she built innovative technology for integration and risk solutions.

Sonpreet is the co-author of WebSphere for z/OS V6 Connectivity Handbook, a technical book for IBM Redbooks. Business Insider magazine has named Sonpreet to "The Silicon Alley 100: New York's Coolest Tech People In 2010" and "35 Up-And-Coming Entrepreneurs You Need To Meet".

Sonpreet speaks five languages, has taught yoga and is an aspiring Ayurvedic chef.

Speaking Appearances

NYC BigApps 2014 Battlefield Competition (Judge)
Asian Women in Business: Startup Strategies: Asian Women on the Forefront
Breaking the Mould in Mobile 2013
NYC Generation Tech
Annual Women's Conference, Hosted by Ladies America
Big Data Innovation Summit
Driving Business Success Through Big Data Science
NYC Generation Tech
NYTECH Best Practices in Product Management
NYCwomen.connect 2013
2012 MobileGov Training
E tail Boston 2012
Business Insider Magazine "The Silicon Alley 100: New York's Coolest Tech People In 2010
Business Insider Magazine "35 Up-And-Coming Entrepreneurs You Need To Meet
Steven J Rowe

Steven J Rowe,
Chief Revenue Officer

Steve spearheads the company’s efforts to forge dynamic partnerships with global brands across multiple industries. Prior to joining MyCityWay, Steve was head of sales and marketing for Zagat Survey. In his 10+ years at Zagat, Steve developed new, creative, integrated marketing programs for global corporations featuring multiple Zagat assets, such as brand and content licensing, mobile and web marketing, in-car navigation systems, events and custom content development. He started his career at IDT Telecom, where he held multiple positions, including Director, Public Relations, Associate Publisher and Editor in Chief. He earned a Bachelor of Science from Syracuse University. Read More

Speaking Appearances

The Power of Mobile Technology
The New and Improved Search Marketing: Going Social and Real-Time, For Real.
Stay Ahead of the Technology Curve
Travel 2.0 with MyCityWay
NYC BigApps: Civic Hacking, Startup Success
Emily Peck

Emily Peck,
Director, Marketing and Communications

Emily is the Director of Marketing and Communication at MyCityWay. Previously, was an Account Supervisor at kwittken+ company,a kbs+ partner company and a member of the MDC Partners Network, where she worked with corporate and consumer accounts across multiple industries including healthcare, technology, retail and education. Prior to kwittken + company, Emily worked at Obviouslee Marketing, where she supported a variety of hospitality and technology clients, and played an integral role in establishing the public relations department at the I'On Club in Mt. Pleasant, South Carolina. Emily holds a Bachelor of Arts degree in corporate communications from the College of Charleston. Read More

Shobhit Agrawal

Shobhit Agrawal,
Director, Engineering MyCityWay India Labs

Having worked with multiple Wall-Street companies, Big Software Houses and Startups to build mission-critical applications, Shobhit is now the resident technology expert who today is still passionate for learning new technologies and experimenting with project execution methodology. Prior to joining MyCItyWay, Shobhit worked as a technologist for Tata Consultancy Services, Bank of America Merrill Lynch, Deutsche Bank and Royal Bank of Scotland primarily focused on Business Process Management and Service Oriented Architecture. He received a Bachelor of Technology in Computer Science from NIT Allahabad, India Read More

Bojan Mitreveski

Bojan Mitreveski,
Art Director

Since joining as Art Director two years ago, Bojan has led all creative direction and branding for MyCityWay, including the design of mobile apps and interfaces, websites and portals. He has worked in design for the mobile-social-local space for more than three years.Bojan has practiced fine arts for more than eight years on an academic and corporate level including at Christies Inc. as well as many private galleries and museums. A multidisciplinary artist by practice, he studied under some of the most recognized artists domestically and internationally while receiving a Masters of Fine Arts from Parsons, The New School of Design. Read More

Tianwei Liu

Tianwei Liu,
Director, Product Experience

TW is a UI/UX specialist who strives to continually refine MyCityWay's products to ensure a great end-user experience. He joined MyCityWay nearly three years ago after spending years in the digital media industry. He has previously served as Visual Director at Concord Communications, a Shanghai-based digital PR company, and was a Lead Producer at JXP Media Studio, a music production studio. He received a Masters in Interaction Design from New York University. Read More