Challenge
Event and conference attendees spend an incredible amount of time on their mobile devices. Their ability to access event information efficiently through their smartphone is now an expectation before, during and after the event. However, it can be expensive, time consuming and unrealistic to develop an app across all platforms specifically for each conference. Further, once the event is over, attendees delete the app, severely limiting the opportunity for conference organizers and sponsors to engage with attendees.
Solution
MyCityWay's turn-key, flexible custom events solution provides:
  • A cost-effective, co-branded mobile app that's immediately available for distribution;
  • A client administration portal that allows you to select from industry-specific templates, and make changes to the content, images and functionality in real-time, any time;
  • For prominent branding for the conference and its sponsor(s);
  • A new sponsorship opportunity with high visibility and live interaction;
  • A best-in-class consumer experience and complete interactive guide to the city as used by millions of consumers in over 100 cities worldwide;
  • Hundreds of reasons for attendees to use the app daily – before, during and long after the event;
  • The opportunity for you and your sponsor to engage with attendees daily with news, updated marketing information, upcoming event invitations and more for months;
CASE STUDY
BORN ELECTRIC WORLD TOUR
  • BMW i presented its Megacity Vehicle, the BMW i3 Concept, and the most progressive sportscar, the BMW i8 Concept Spyder, as well as its future of mobility services at a unique week-long exhibition in NYC.
  • BMW was under an incredibly tight time-frame, had press and dignitaries arriving from around the world, and over 12,000 VIPs and members of the public expected to attend.
  • They needed a mobile solution that would meet their branding expectations, communicate multi-media event and product information, plus live announcements, provide useful, actionable lifestyle content for visitors, and afford the opportunity to engage with attendees regularly beyond the event.
  • A custom version of MyCityWay Now 'built' in 24 hours, and activated by simply entering "BMW" when prompted within the app.
  • A prominent BMW i Born Electric header displayed across the top of all home screens.
  • Custom, interactive channels including videos of the new cars in action, an event schedule, streaming Twitter and Facebook feeds, location/map, and an "About" the Tour section.
  • BMW promoted their custom app in advance via their social channels, site, email, press and on-site at the event with signage and bookmark giveaways.
  • The BMWi Born Electric Tour app was named an Official Honoree for the 17th Annual Webby Awards. Out of 11,000 entries from over 60 countries, the distinction is awarded to the top 10% of all work entered.
Want to learn more about how MyCityWay
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