What is MyCityWay?
MyCityWay produces self-learning, highly personalized mobile interfaces and apps that guide residents and visitors through their daily experiences in cities across the world. MyCityWay's enterprise platform delivers unique mobile solutions, highly targeted engagement and monetization for major brands and agencies in media, auto, travel & hospitality, events and more.
Today, the company's mobile platform connects millions of consumers with their daily information needs in over 100 cities around the world. Its flagship app, MyCityWay Now, combines the utility of over 30 content and transactional categories into one, providing users with a highly personalized discovery engine and dashboard that unlocks the city around them. By integrating the five dimensions of intelligence - Intent, Location, Timing, User Profile and Social Graph Influence – MyCityWay enables unique segmentation, targeting, predictive analytics and organic engagement for both content and marketing on mobile.