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In Manhattan, that pay phone booth may be watching you

MyCityWay CEO and Co-Founder Puneet Mehta believes that any beacon program – either for customer tracking intelligence or marketing — must be opt-in.

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NYBJ

Beacon Advances Present Media Opportunity

MyCityWay CEO and Co-Founder Puneet Mehta expects some publishers to pilot beacon programs in 2015.

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netnewscheck

So, what's happening with Apple's iBeacon tech?

MyCityWay CEO and Co-Founder Puneet Mehta believes that brands have to not only adopt beacons into their stores, but must clearly articulate the benefit consumers will get for...beacon communication.

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computerworld-logo-print

Manhattan Courtyard drives hotel stays with mobile check-in app

According to MyCityWay CEO and Co-Founder Puneet Mehta, Courtyard Marriott must start looking at orchestrating across the complete customer journey. This might involve bringing in a centralized engagement layer that could handle beacons, prediction and marketing automation to ensure a consistent, personalized experience throughout the entire customer journey to really move the needle.

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Mobile-Commerce-Daily-logo

What North America is Saying: 21 Experts on Marketing in 2015

MyCityWay CEO and Co-Founder Puneet Mehta predicts that in 2015, brands and agencies will seek to drive engagement and conversion beyond the click by optimizing landing pages for mobile consumption and consumer action.

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perfin-dark

American Airlines' magazine takes flight on mobile to extend reach

According to MyCityWay CEO and Co-Founder Puneet Mehta, American Airlines’ new American Way app needs to leverage data-driven personalization to surface content that would be of most interest to an individual person, based on where they have traveled to, destinations they have browsed and other American Way articles they have read and shared.

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mobile-marketer

Gross Sales: Retailers Want to Tap Into Your Toilet Time

According to MyCityWay CEO and Co-Founder Puneet Mehta, using smartphone sensors to determine when people are stationary and focused, and offering one-touch payment options only at those times, is something many retailers are considering.

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bloomberg

Dolce Hotels rivals Hyatt with guest-centric SMS platform

According to MyCityWay CEO and Co-Founder Puneet Mehta, it’s important for hospitality brands to not just leverage the latest technology, but do it in a way that adds value to the guest experience.

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mobile-marketer

TripAdvisor acquires journaling app Rove, eyes role as extended travel companion

According to MyCityWay CEO and Co-Founder Puneet Mehta, TripAdvisor’s acquisition of ZeTrip and its Rove app extends the brand throughout the entire customer journey as well as provides rich customer data and insights.

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mobile-marketer

Creativity 50 2014: Puneet Mehta and Sonpreet Bhatia

MyCityWay Co-Founders Puneet Mehta and Sonpreet Bhatia are named to Advertising Age’s Creativity 50 list honoring the best thinkers and doers in marketing and advertising.

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advertising

This Season In The NFL: Mobile Is The Marketing MVP

BY PUNEET MEHTA

MyCityWay Co-Founder and CEO Puneet Mehta outlines six ways that mobile will impact marketing in 2015.

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mediapost

Mobile payments: The outlook for 2015

BY PUNEET MEHTA

MyCityWay Co-Founder and CEO Puneet Mehta provides his outlook for mobile payments in 2015.

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VB_twitter

6 ways mobile will change how you market in 2015

BY PUNEET MEHTA

MyCityWay Co-Founder and CEO Puneet Mehta outlines six ways that mobile will impact marketing in 2015.

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VB_twitter

2015 Predictions: MobileROI

BY PUNEET MEHTA

MyCityWay Co-Founder and CEO Puneet Mehta outlines four things marketers will get tripped up on in 2015 including beacons and mobile wallets.

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mobilemarketingmagazine

The Biggest Opportunity For CPG Brands On Mobile: A Killer Loyalty Program

BY PUNEET MEHTA

MyCityWay Co-Founder and CEO Puneet Mehta outlines the biggest opportunity for CPG brands on mobile: loyalty programs.

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mediapost

Go Detroit! Fox 2's entertainment app

Developed in partnership with MyCityWay, Go Detroit! is Fox 2's new real-time mobile guide for metro Detroit. Events, attractions, dining, transportation and hundreds of other activities and destinations are featured in this intuitive content-rich city guide app.

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mobile-marketer

A Lesson From GlenGarry Glen Ross: Always Be Engaging - How to Make Holiday Marketing Relevant

BY PUNEET MEHTA

MyCityWay CEO Puneet Mehta discusses how brands can better use their data this holiday season to provide more relevant and engaging experiences.

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technology

The Next Generation of Mobile Notification-Driven Interfaces Require a New Strategy

BY PUNEET MEHTA

MyCityWay CEO Puneet Mehta discusses the opportunity for marketers to provide the next generation consumer experience via interactive push notifications

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adotas

Barnes and Noble addresses user frustration with single-feature Nook Audiobooks app

Barnes and Noble has launched a new Nook Audiobooks mobile application for Android users, which Puneet Mehta says "could be a good move [for the bookseller] to expand its footprint to provide a native experience optimized for consumption on mobile devices beyond its Nook tablet."

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mobile-marketer

USA Today targets college students with customized campus news app

MyCityWay CEO Puneet Mehta calls USA Today's launch of a new college app a very smart move that will capture the imagination of a new generation of college students and drive engagement with existing readers.

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mobile-marketer

Three out of Four Beacon Programs Will Fail: Here's Why

BY PUNEET MEHTA

MyCityWay Co-Founder and CEO Puneet Mehta outlines why three out of four beacons programs will fail in 2015.

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Advertising

The Holiday Mobile-Marketing Strategy That Retailers Really Need

BY PUNEET MEHTA

MyCityWay Co-Founder and CEO Puneet Mehta outlines the six strategies that should be a part of every retailer's holiday marketing program.

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Enterpreneur

Macy's Thanksgiving Day Parade app returns

Macy's Thanksgiving Day Parade mobile application will once again provide fans an interactive experience via the augmented reality Elf-O-Matic that allows users to create their own parade float using a photo of themselves

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mobile-marketer

Remarkable Ways to Prepare for a Business Presentation

Sonpreet Bhatia

BY SONPREET BHATIA

MyCityWay CoFounder and CTO Sonpreet Bhatia discusses the unique ways that she prepares for a business meeting.

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enterpreneur

It's (Apple) Pay Day for marketers

BY PUNEET MEHTA

MyCityWay CEO Puneet Mehta discusses how brands need to leverage the launch of Apple Pay to not only streamline payments, but to take a close look at the entire consumer purchasing process to simplify and modernize every step.

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VB_twitter

5 Lessons I Wish I Knew As A Young Entrepreneur

BY PUNEET MEHTA

MyCityWay Co-Founder Puneet Mehta outlines the five lessons he wish he knew as a young entrepreneur.

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fastcompany

When Marketing Personalization Fails

Sonpreet Bhatia

BY SONPREET BHATIA

Sonpreet Bhatia discusses how brands can get personalization efforts right, following a few high-profile personalization fails from Pinterest and Shutterfly.

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enterpreneur

Beacons: The Opportunity For Rich CRM

BY PUNEET MEHTA

There is a great opportunity for CPG companies to engage with their consumers in highly motivating, personalized ways using beacons. CPG companies are in a sweet spot for beacon success with sweeping cohorts of loyal customers that would welcome the opportunity for rich, more engaging, contextual real-time experiences, content and offers.

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enterpreneur

Agencies: It's Time to Drive a Mobile-First Strategy for Brands

BY PUNEET MEHTA

A disconnect exists between brands and agencies on mobile, and it's up to agencies to drive a mobile-first strategy, Puneet Mehta writes.

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enterpreneur

These Mobile Tech Entrepreneurs Found Love in Data

How MobileROI Co-Founders Learned from Hip Hop and an Ayurvedic Lifestyle.

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enterpreneur

Keeping the creepiness out of mobile marketing

BY PUNEET MEHTA

Puneet Mehta offers five tips to retailers on how to approach personalized mobile marketing.

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What's In Store For Beacon Marketing?

BY PUNEET MEHTA

Puneet Mehta is among a panel of leading industry experts who outline what’s in store for beacon marketing.

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cmo-logo

7 questions to ask for a stellar mobile app

BY PUNEET MEHTA

Puneet Mehta outlines the seven questions that every brand should ask when they are developing a mobile app to provide the best user experience.

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media

5 Must-Download Apps Before Visiting Disney World, Universal Studios And More

The USA Today Travel Experience Las Vegas app, powered by MyCityWay, is included as one of the top five apps that everyone should download before their next big vacation.

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4 Ways Brands Can Be Mobile Heroes

BY PUNEET MEHTA

MyCityWay CEO Puneet Mehta outlines four rules brands must follow to be the heroes of consumers’ mobile moments.

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MediaPost

The Marketing Funnel: An Obituary

BY PUNEET MEHTA

The marketing funnel, which has guided marketing strategies for generations, is no longer relevant in our mobile-first world. MyCityWay CEO Puneet Mehta outlines the new strategies that must guide brand/consumer interaction.

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business

Sonpreet Bhatia: The Root of Innovation: Science Education

Sonpreet Bhatia

BY SONPREET BHATIA

Co-Founder and CTO Sonpreet Bhatia writes on how increased — and smarter — investment in STEM education programs is a path we must rally around to drive the innovation economy.

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Here’s how the future of travel looks, powered by mobile & beacons

BY PUNEET MEHTA

Every aspect of the traveler’s journey will benefit from automating procedures, personalizing every experience and predicting issues – and beacons and mobile are set to fuel this change.

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VB_twitter

The Sixth Sense That Will Change Customer Experiences Forever

BY PUNEET MEHTA

Today’s “personalized” customer experiences are based on surface [shallow] level data -- what someone has bought in the past; their gender or family situation; their hometown.

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MediaPost

Ad Data Scientists Weigh In on Facebook Research Controversy

"For the advancement of science, we need to run more of such experiments but it has to be done in a controlled fashion -- in a way that does not prove harmful to anybody participating.

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enterpreneur

8 Ways The Internet Of Things Will Change Everyday Life

Bigger than the Industrial Revolution—this is how some analysts talk about the budding Internet of Things and the innovation that will come as a result.

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enterpreneur

Why the Future of Retail Will Blow Your Mind

BY PUNEET MEHTA

As overhead costs stay high, brick-and-mortar retailers will adopt mobile-first approaches that leverage beacons, augmented reality and cross-channel customer profiling to bridge shoppers’ online and offline worlds.

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enterpreneur

9 Ways Retail Will Radically Change In The Near Future

BY PUNEET MEHTA

After years of showrooming and online retail commanding more attention, along with emerging technology like iBeacons and immersive personalized mobile experiences, the data-driven shopping experience is set to land inside brick-and-mortar stores.

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businessinsider

The VCs Who Invest In Startups With Female Founders

IA Ventures is recognized as a firm that invests in startups with female founders, including MyCityWay.

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businessinsider

Connect With Customers by Leveraging Smartphone Sensors

BY PUNEET MEHTA

MyCityWay CEO Puneet Mehta looks at ways marketers can leverage the growing number of smartphone sensors to power great mobile relationships.

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enterpreneur

The Traits of an Ideal Startup Employee

Sonpreet Bhatia weighs in on the traits of an ideal startup employee in the Wall Street Journal.

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Wall Street Journal

8 Ways the 'Internet of Things' Will Impact Your Everyday Life

BY PUNEET MEHTA

From scheduling oil changes to monitoring you baby's health, new sensors will make your life easier in the next few years. Puneet Mehta provides eight ways the Internet of Things will change our everyday lives.

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enterpreneur

12 Content Marketing PredictionsThat Are Bound to Happen

Puneet Mehta gives his outlook on the Apple iBeacon and pays special attention to ways brands, and their marketers, can leverage this new technology to reach consumers in new ways.

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business

Mobile Insights

Puneet Mehta gives his outlook on the Apple iBeacon and pays special attention to ways brands, and their marketers, can leverage this new technology to reach consumers in new ways.

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business

11 Travel Apps That Will Make Your Life Easier

Citing MyCityWay Now's collection of city guides that include categories like dining, public transit, pharmacies, weather and local news, the app is named to the list of the top travel apps.

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homepag

The 5 Biggest Mobility Trends of 2014

BY PUNEET MEHTA

MyCityWay's Puneet Mehta outlines the five biggest trends that will shape the customer experience in 2014.

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8 Ways Retailers Should Target Smartphone Users

BY PUNEET MEHTA

MyCityWay's Puneet Mehta outlines eight ways retailers should be segmenting their customers on mobile to drive engagement and revenue.

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enterpreneur

Top 10 business travel apps of 2013

MyCityWay Now is named as one of the top business travel apps of 2013.

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tandt

The Great Divide: Five Industries Where Mobile Doesn't Meet Our Expectations

BY PUNEET MEHTA

While some industries have embraced mobile innovation, there is still a large gap between what we expect and what is available in many others. Puneet Mehta looks at the five industries where the gap is the widest.

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technology

2014 Resolutions from Startup Founders

MyCityWay CEO Puneet Mehta provides his 2014 resolutions.

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TheWallStreetJournal